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About the author
Rando Kim
A professor in the Department of Consumer Sciences of College of Human Ecology, Seoul National University. He is a researcher of consumption trends and a bestselling author. He currently does consulting for Samsung Group, Amore Pacific, CJ CheilJedang, Lotte Mart, Cheil Worldwide, Halla Meister, Woongjin Coway, AeKyung Department Store (AK Plaza), I-Fashion Business Center and others, synergizing his theoretical knowledge and empirical experience.
Since 2008, Consumer Trends in Korea has been released every year-end, offering indicators of the Korean economy and consumer culture for the near future to leaders and executive managers in every industry, in addition to general consumers. His critical study on society's fervor for noted brand-name products, Luxury Korea 2007 drew an enthusiastic response from readers and selected as "the book of the year" by The Chosun-Ilbo. Based on statistical data on Korean consumer preferences, he co-authored 2011 Korea Consumption Map. His essay on the perturbed youth of our times, Youth, It's Painful ranked first among bestsellers for 30 weeks in 2011, sold more than two million copies, and was translated into foreign languages in 10 countries. Published in 2012, It Takes a Thousand Episodes of Agony to Grow Up also garnered a sensational response in bookstores, getting onto the bestseller list in the latter half of the year.
Contents
Part 1. 2012 in Retrospect
Deliver authenticity
Rawganic fever
Attention, please!
Give'em personalities
Over the generation
Neo-minorism
Blank space for my life
All by myself society
Let me choose plan B
Lessen your risk
Part 2. 2013 Trends Outlook
City of hysteria
OTL......nonsense!
Bravo, Scandi-mom!
Redefined ownership
Arrival of detox fever
Tiding over burnout society
Whenever U want? - the absence of seasons
Inconvenience is welcomed
Solitary lounging
Taste, the ascent thereof
Coauthors
2007~2012 Keywords Table
Index |
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Books Published by Seoul Selection 
