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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD’S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY
By now, everyone in the world knows the song “Gangnam Style” and Psy, an instantly recognizable star. But the song’s international popularity is no passing fad. “Gangnam Style” is only one tool in South Korea’s extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world’s number one pop culture exporter.
As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea’s economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.
Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n’ roll could come to mass produce boy bands, soap operas, and the world’s most important smart phone. |
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Airmail I (Smaller Parcel Post)
Note: Not trackable. Since this is a form of general mail, deliveries do not receive a tracking number.
While delivery costs are relatively inexpensive and customs passage is easier, the security of the delivery is somewhat lower. Packaging methods are applied that allow for opening according to regulations. Please be aware that Seoul
Selection cannot be held responsible for items ordered that are lost during delivery.
Only applies to packages weighing less than 2 kg. For boxes, no one side can exceed 60 cm in length, and total
dimensions of length, width and height together cannot exceed 90 cm.
Airmail II (Parcel Post)
Note: Trackable. However, inquiries about delivery status are handled manually rather than by Internet, and items are
thus more difficult to track in comparison with courier services.
Applies to packages more than 2 kg.
* Airmail I, Airmail II
7 ~ 20 business days for international delivery after order confirmation.
EMS (Express Mail Service)
Note: Trackable and fast. This is the courier service of the Korean postal service.
An international postal service that brings letters, documents and parcels to their destinations abroad using the fastest and safest means of transportation through a special agreement between the Ministry of Information and Communication and the postal services of other countries. Promptness: 143 countries, including Japan and China, can be reached in 2-4 days. Delivery Inquiries by Internet: EMS deliveries sent to major countries such as Japan, the United Kingdom and
Hong Kong can be tracked and confirmed through a global computer network; delivery status is available upon inquiry.
In case a computer inquiry is not possible, a quick inquiry by fax or post is available for reference upon the user's request.
EMS Premium
Note: Trackable and fast.
With EMS Premium, the Korean postal service handles TNT Express delivery services, providing a similar delivery period to other express services like DHL, FedEx and UPS, with slightly more affordable rates according to region.
1 ~ 3 business days for international delivery after order confirmation.
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Books Published by Seoul Selection 
