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Doing Business in Korea: An Expanded Guide
Price per Unit (piece): KRW 25,000
USD 22.39
Author: Tom L. Coyner, Song-hyon Jang
Publisher: Seoul Selection
Pub. Date: July. 2010
Pages: 384
Cover: Softcover
Dimensions (in inches): 5.98 x 8.34 x 0.57
ISBN: 9788991913684
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[Seoul Selection]
MASTERING BUSINESS IN KOREA
KRW 25,000
USD 22.39
 
 

 
 
 


Also available as eBook at: Kindle Store (Amazon), iBookstore (Apple)



Description


The Guide to Conducting Business in Korea, with More Management Tactics and Cultural Analysis!

Doing Business in Korea is a timely handbook of information for succeeding in the challenging environment of Korea, the world's 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you'll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.

With information ranging from Korean cultural and historical background to business etiquette, women's status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.

 
 

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