Bookshop USA Translation
 
  Korean Booklist News & Notice Site Map
 (0)
 
Total KRW 0
 Prices are tax excluded  
 
 
 
HOME > BOOK SHOP > ECONOMICS, SOCIETY, GENERAL    
 
Advertising in Korea
Price per Unit (piece): KRW 38,000
USD 32.49
Author: Shin Kie Hyuk, Shin In Sup
Publisher: Communication Books
Pub. Date: Nov. 2013
Pages: 168
Cover: Softcover
Dimensions (in inches): 7.36 x 9.25 x 0.43
ISBN: 9791130400273
Language: English
Quantity:     
 
   
 
  Send to a friend
  Print
 
 
 
This book is an introduction to Korean advertising, one of the top 15 advertising markets in the world. A brief review on the development and current status of public relations is also included. In addition, it is an introduction to other basic facts about Korea: its land, people, climate, administrative divisions, media in general, a brief Korean history and Korean society as they relate to marketers and agencies.
While Korea has been one of the largest advertising markets in the world since the mid-1990s, there are hardly any publications in English which cover the development and current status of Korean advertising and public relations.


Contents


FOREWORD
Acknowledgements
Romanization of Korean

CHAPTER 1 A BRIEF LOOK AT MODERN KOREAN HISTORY
From Hermit Kingdom to Japanese Colony
Independence in 1945
The Miracle on the Han River
Two Generals in a Row, Then to a Civilian Government
The Land, Climate, Population, Administrative Divisions, Religion
Korean Society - What It Means to Marketers and Agencies
Korean Names
Baptism on a Boat Under the Full Moon

CHAPTER 2 THE DEVELOPMENT OF KOREAN ADVERTISING, 1886 - 2012
1886 - 1910: Introduction of Newspaper Advertisements
1910 - 1920: Japanese Colonization - First Decade
1920 - 1945: Militaristic Rule Switched to a Cultural Policy and Near- Extinction of Advertising
1940 - 1945: Near Extinction of Advertising
1945 - 1968: Liberation, Korean War and Reconstruction, Radio and
Television Commercials on Air
1968 - 1980: Agency Services Start
1980 - 1988: Color Television Launch
1988 - 1998: Seoul Olympics and Liberalization

CHAPTER 3 CURRENT STATUS, 1998 -
Overview
Media
Advertising
Top Ten Advertisers
Advertising Agencies
Public Relations
Market Research

CHAPTER 4 ADVERTISING LAWS AND REGULATIONS
A Brief Look at the Past
Legal Process
Current Situation

CHAPTER 5 ADVERTISING EDUCATION
Brief History and Current Status
Graduate School

CHAPTER 6 ADVERTISING ORGANIZATIONS AND PUBLICATIONS

CHAPTER 7 ADVERTISING AWARDS AND CONTESTS

CHAPTER 8 USEFUL SOURCES OF SELECTED DATA

CHAPTER 9 IS THERE ANYTHING SPECIAL ABOUT KOREAN ADVERTISING -

CHAPTER 10 SELECTED SOURCES OF INFORMATION CITED IN KOREAN, ENGLISH, AND CHINESE


Index
 
 

Korean Booklist published in May...
Korean Booklist published in Apri..
Korean Booklist published in Aug...
Korean Booklist published in Jul...
Korean Booklist published in Jun...
Korean Booklist Published in May...
Korean Booklist Published in Apr...
Korean Booklist published in Mar...
Home | Products | About Us | My Account | Terms | Privacy Policy | Shipping & Handling Policy
B1 Korean Publishers Association B/D, 105-2, Sagan-dong, Jongno-gu, Seoul, 110-190, Korea
TEL : 02-734-9565 (in Korea) / 82-2-734-9565 (outside Korea) / FAX : 02-734-9563 / E-mail : hankinseoul@gmail.com
Business Registration Number : 101-81-90070 / Seoul Government Shopping Mall Registration Number : 01-1299
Copyright © 2012 SEOUL SELECTION. All Rights Reserved.                 Designed by Ebizcare.com