This volume offers a diverse range of perspectives to the study of popular culture in East and Southeast Asia, by connecting the changing terrain of media industries and audiences in specific social settings in Asia to the course of global media development and international cultural flows.The need tosolicitthe emerging dynamics of cross-border consumption of cultural products, as well as de-territorialization and re-territorialization processes of cultural markets motivate the publication of this volume. 

Along this line of inquiry, this volume problematizes identity politics and power relations formed through religion, ethnicity, gender, and class dispositions. Based on well-grounded fieldwork and multi-layered analysis, the contributors who have done extensive research works in Asian popular culture critically examine possible space for resistance to the existing structure of domination. The work as a whole sways the conventional ideas of international media and cultural flow, by providing new insights into audience reception in the Asian context, and inviting others to rethink the existing theoretical framework in analyzing culture industries.

Acknowledgements
Notes on the Editors and Contributors

Introduction: Problematizing the Pop Culture Formations in East Asia

Part 1. Media Consumption in Asia and Identity Politics 
TV Drama Consumption in South Korea: Focusing on My Name is Kim Sam-Soon - Young-Hee Chung 
Love and Islam in Two Indonesian Films - Hyung-Jun Kim 
Polygamy and Islam in Indonesian Films: Discourses of female(companion)s of polygamous males in Indonesian urban Islamicsociety & culture - Rachmah Ida 
Contesting 'Nation': Renegotiating Identity and Multiculturalism in the New Malaysian Cinema - Zawawi Ibrahim

Part 2. Nation-States and Media Transnationalization 
Whither the Korean Media? - Doobo Shim
Trends and Effects of the Korean Wave - Jeongmin Ko 
The Culture Industry and Asianization: The new 'imagined' inter-Asia economy - Ubonrat Siriyuvasak 
"Symbolic Migrant Workers": Southeast Asian artistes in the East Asian entertainment Industry - Liew Kai Khiun 

Part 3. Cross-border Consumption of Regional and Global Cultural content and the Question of 'new' Identity Formation
The Look of Love: New engagements with the oriental in Indonesian popular culture - Ariel Heryanto 
Expansion of U.S. Sport in South Korea: From globalizing to localizing U.S. sport entertainment - Younghan Cho
Filipina Vocalists on the Live bar Stage in South Korea: Positioning between 'musician' and 'entertainer' - Minjung Kim
Feudal Spectres on Philippine Television: Global soaps and the resuscitation of the colonial imaginary - Joseph T. Salazar

Index