Doing Business in Korea: An Expanded Guide
- Author : Thomas L. Coyner with Song-Hyon Jang
- Publisher : Seoul Selection
- Pub. Date : Jul 2010
- Cover : Paperback
- Dimensions (in inches) : 5.98 x 8.34 x 0.57
- Pages : 384
- ISBN : 978-89-9191368-4
In Stock:27 $29.70
You Save : $3.30 (10%)
- Product Description
“Doing Business in Korea” is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
With information ranging from Korean cultural and historical background to business etiquette, women’s status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.
About the Authors
Thomas L. Coyner is the president of Soft Landing Korea (www.softlandingkorea.com), a firm that specializes in assisting companies to achieve maximum sales potential in Korea and Japan. He has 25 years of experience in Japan and Korea working for American firms, as well as seven years working for Japanese companies in the United States. When employed by an American company in Korea, he was twice named Salesperson of the Year for Asia-Pacific, largely due to his success in working with Korean distributors. Coyner is currently working with North American and European high-tech companies. He serves as a partner with NemoPartners Strategic Consulting Group, Senior Advisor to IPG Legal, and co-chair of AmCham Korea’s SME Committee.
Song-Hyon Jang has been a business consultant for international companies in Korea for over 25 years, and has over three decades of cross-cultural management experience with Sandoz, Johnson & Johnson, and Schering.
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